Master Matchmakers® Pioneers A Software: Adore Lab® Verifies The Dates Before You Fulfill

The Quick Version: From 2009 to 2013, specialist matchmakers JoAnn and Steve Ward hosted VH1’s «Tough like.» Over the course of six times, this mother-and-son duo highlighted their own abi sexual chatlity for motivating, suggesting, and quite often giving possible check to prospects finding really love. When not in tv series company, the duo runs Master Matchmakers to help singles discover a relationship through matchmaking and time coaching. Master Matchmakers supplies tailored guidance and vetted suits to singles all over the country. These days, the group in addition has innovated a mobile software labeled as appreciate Lab that authenticates the identity of a stranger before going on a date. In all respects of dating, the Ward family members supports better truthfulness and count on.


In 2003, Steve Ward believed he was on their option to getting a financial investment banker. He was 22, just out of school, and about to start their career, but first the guy made a decision to assist their mom out with her matchmaking company.

JoAnn Ward had an ability for dealing with men and women, however with technology. She had been utilizing filing cabinets, along with her son wanted to improve the lady to an internet database and site. The guy envisioned that it is an instant work. Subsequently, when a prospective customer questioned him for a male’s viewpoint, he conducted his first intake interview and started initially to advise matches.

He met together with the client and matched this lady through to a primary go out. She along with her time hit it well and were quickly involved to-be hitched. Steve’s initial introduction ended up being a rousing achievements, and merely that way he was addicted.

A moment generation matchmaker and President at Master Matchmakers, Steve guides folks toward fulfilling relationships with honesty and authenticity. They are well-practiced at giving guidance to singles. Alongside their mother, the guy co-authored a novel known as «Crash program in Love.» In all their efforts, the guy expectations to improve the internet dating experience for singles.

Master Matchmakers conducts personal interviews and criminal background checks to carefully get to know clients before delivering all of them from a romantic date. Licensed coaches and licensed therapists become private coaches and a dedicated staff of regular matchmakers work side-by-side with your mentors to make certain scrupulous, hand-selected introductions coupled with individualized guidance from years of pro experience.

With the aid of a commonly viewed tv program, «Tough fancy,» this tiny local matchmaker widened into an across the country boutique, offering singles throughout 50 claims.

«we are taking on board between 20 to 40 new clients four weeks now,» Steve mentioned. «We’ve matured into a full level solution able to assisting anybody who labors crazy.»

These days, through the help of innovation to boost the online dating life of singles, Steve provides pioneered a cellular software called adore Lab, that will verify your photo, authenticate their own identity with an individual knowledge test or cellphone search, and work a criminal record search too.

«in a day and time of conference over mobile basic about dating, we designed appreciate Lab to present trust as a service toward entire dating market,» Steve demonstrated, «however for those looking a high-touch, personal experience we are going to still provide the best-in-class, personal coaching and professional matchmaking solutions.»

Steve and JoAnn Honed Their Date Coaching through «Hard Love»

Upon joining Master Matchmakers, Steve made use of their business impulse, social instinct, and style for telling it think its great is to showcase all of that a matchmaker may be and perform. Thus, he with his family members quickly garnered much promotion and interest, culminating in VH1’s reality television show «Tough appreciation,» which ran for six periods.

From 2009 to 2013, Steve and his awesome mom hosted and developed this program about singles and lovers in various stages of dating and commitment crises. They are simple people who understand how to get results.

«thanks such for guiding me along side ‘dating journey’ that led to Ryan. The audience is thus happy. He contributes so much to my life that I would personally struggle to create by yourself. We never ever believed in soulmates before, but man are I a believer today!» — Maya, a Master Matchmakers customer

After season one, Steve respected the helpfulness of a love bootcamp, of reading from someone who will say to you the truth about yourself plus relationships. He chose to include a date training service to check and bolster their particular matchmaking.

«We planned to provide alternative techniques we’re able to add price to your romantic life,» the guy told all of us. «We started initially to develop an application that we felt was extremely unique and personalized, based on the method we were known for: difficult love.»

The interest in the tv screen tv series therefore the development of cyberspace at that time allowed Master Matchmakers to syndicate their services nationwide.

Date training, coordinating, and Vetting For People in All 50 States

Master Matchmakers changed a lot since 2003, whenever uploading and sending photos via a pc ended up being tiresome and cumbersome. In the past, it actually was a market requirement that matchmakers wouldn’t show their clients pictures of their possible time. Your client had to trust their unique professional examination of attractiveness and compatibility.

Today technical advances enable Steve and his awesome group to delve much deeper and offer much more than simply an image. Down to the very last detail, these matchmakers would like to know everything in order to create the best match. The full bio and background check is standard working procedure for this proprietary matchmaker.

Bringing customized solution towards entire country, the Ward household has the capacity to help numerous qualified singles find the person of the hopes and dreams.

An egalitarian matchmaker, Steve denies the idea of an antiquated business design where males pay exorbitant prices to satisfy ladies who pay absolutely nothing. Master Matchmakers treats ladies relatively and pleasantly.

«I focus on a top-quality girl,» Steve said. «I appeal to ladies who are very motivated, effective, attractive, knowledgeable, and looking in order to meet their particular equivalent or much better.»

Date Coaching

In his go out training, Steve throws a focus on acknowledging possibilities being prepared for acting on all of them. He encourages self-awareness, perhaps not self-consciousness. He talks about shifting the paradigm and eliminating self-imposed obstacles to ensure the customer is ready to satisfy «usually the one.»

«My personal mentoring gives them the capability to maximize the options that come their unique means and to see those opportunities,» he explained. «i am a numbers guy, therefore it is exactly about volume and readiness.»

He with his team of educated coaches fulfill personal to spot habits, break poor routines, while making an agenda based on how to acquire, kind, and sustain the union. It’s no surprise the website talks of time mentors as «the sword and guard within love life.»

«Most of the time we simply manage assisting folks broaden their brains,» Steve mentioned, «to attempt to think about why it could work– perhaps not precisely why it won’t operate.»


These matchmakers suggest individually. Work is to organize introductions with compatible and vetted individuals. Consumers agree upon a specific amount of introductions beforehand, therefore the matchmakers develop a tailored approach supported by years of experience from inside the dating video game.

«We’re very tactical about this,» Steve stated, «and then we provide feedback as you go along. We provide the client real positive critique they won’t get almost every other method.»

Master Matchmakers grab their time interviewing and receiving understand their clients to make smarter matches. The idea, Steve stated matter-of-factly, is to get eliminate your client by combining them up with a compatible match.

Often meaning offering some information (or a strongly worded truth check) to customers. The frame of mind regarding the unmarried is simply as essential because individuality of their day.

Also essential, Steve informed united states, may be the capability to talk practical objectives. «I’ve learned over time simply to walk an excellent line between providing somebody desire and giving some one delusions.»

Background Checks

Before accepting any client, Master Matchmakers completely investigates that person’s history. This consists of anything from social media marketing profiles to criminal background. The team features a wealth of data at their fingertips to ensure that all of their consumers take the up-and-up.

«definitely and out, we have the biggest standard of direct access to regulated information — above all other matchmaker in the united states,» Steve boasted. «We’re basically, for every intents and reasons, personal detectives.»

Grasp Matchmakers merely presents men and women after vetting their unique background. Anybody who signals on agrees to such an arrangement. Fostering confidence and honesty, these matchmakers make certain their customers tend to be upstanding people worth getting coordinated. This excellent function provides team a competitive edge for singles looking for some additional security and detailed research.

«We have now included most technologies during the last few years,» Steve stated. «That allows us to do the jobs more proficiently and more successfully than many other matchmakers nowadays.»

Love Lab has criminal record checks to help keep Daters Safe

Recently, Steve has taken on an ambitious undertaking, generating a dating source for singles. He’s taken the confirmation innovation utilized by Master Matchmakers and condensed it on to a mobile app labeled as appreciate Lab. Now everyone can use the internet to verify the identity of a romantic date before meeting directly.

That is an important item for singles who set themselves in danger by going on a night out together with some one they don’t really actually know.

«we need to come to be an index,» Steve demonstrated, «to confirm online dating users and merely help people acquire more value out of these programs and solutions.»

Really love Lab makes use of Master Matchmakers’ vetting processes to bring the modern dater some satisfaction. Before going on a date, users can login to find out if someone is whom they claim to get (and what they claim to appear to be).  This no-cost cellular software premiered in September 2013 features already been growing their reach since.

«We’re in the course of a progression of your item,» Steve stated. «we wish to become an unbiased verification service for your matchmaking market.»

The app lets users self-verify their particular identification and check through to the identity of somebody more. Quickly you can enter a telephone number, email address, or login name involving a Love Lab profile to find out if somebody you came across online had been verified. Everyone else must validate their own details. You are able to verify the pictures, for instance, by firmly taking and uploading an immediate selfie to enjoy Lab that is assessed and in comparison to the profile pictures for likeness.

With an intensive and scrupulous confirmation process, these internet dating innovators aspire to develop a product or service that reduces the dishonesty, fraud, and risk rampant in online dating.

«I’m not therefore worried about creating a lot of money right away. I’m really establishing something that people will want to make use of and recommend — and a site that eliminates a very significant issue.»

The Master Matchmakers Team Has a Close-Knit, group Feel

Master Matchmakers is a family-run company. JoAnn Ward could be the chairman, her daughter could be the CEO, and her daughter is the Executive Director of Client Relations. Nearly all their unique matchmakers and big date coaches have been utilizing the business for a long time and are usually deeply purchased the prosperity of every client.

«We operate Master Matchmakers like a family. We now have a very boutique-style method,» Steve described, adding, «My personal mommy provides always said that the thing that innovation cannot replace is quite personal service.»

JoAnn features a vibrant personality that sets the tone for your organization as a whole. The Ward household is all about informing it enjoy it is and assisting people when you are immediate.

«We just take the same share from the obligation during the company,» Steve stated, «but she is a great deal more tangled up in producing the achievements within our customer’s lives.»

Lately, Steve has brought more of one step back from customer try to concentrate on the growth of the Master Matchmakers business and expansion regarding the prefer Lab program. The guy allows their mommy make reins in the customer area, even though they don’t usually concur in regards to the right approach.

«we now have disagreements regarding our very own customers on a regular basis in fact,» the guy said good-naturedly. «If we differ, though, I usually allow her to win because we made a deal a long time ago that she’d have final suppose for the matchmaking business and I might have final proclaim about entertainment endeavors.»

That agreement has proven to get useful to all included â€” this mother-son group bills each other out over provide daters individualized support and technological ease.

Victory is Measured by exactly how Delighted the customers Are

Over recent years, Steve has witnessed a lot of achievements stories of happy partners which came across, bonded, and discovered really love owing to Master Matchmakers. Their own customer ratings page is filled with testimonials from happy customers.

«I’d like to think that 99percent of those just who chose me personally would do all of it once again,» he mentioned, «and I’m proud of that.»

The guy informed you about a certain young woman who had been smart and effective but in necessity of some advice in her romantic life. Steve took the lady on as litigant and began coaching this lady to be a lot more open-minded. He paired their with some single dudes but hadn’t found an ideal fit.

To get insight into the woman individuality, Steve asked this lady to provide a personal research page. The woman response shocked him. «She believed comfy adequate to check-out an ex who had been currently remarried,» he recalled. «She really opened up to him and tell him that she actually is experiencing this experience, doing some soul-searching and highlighting on which she could perform in another way to meet up ‘the one.'»

The woman ex wound up providing their path into love. The guy advised she meet a pal of their. The capture had been that pal stayed in Seattle while she stayed in New York. However, she’d already been coached becoming open-minded to options, very she approved have the opportunity. After some effective dates, she wound up relocating to end up being nearer to this guy, that is today the woman fiancé.

«She gave me this gorgeous recommendation for conference this person,» Steve stated. «that i possibly could indirectly influence somebody to ensure, actually without bringing in the woman to ‘the one,’ she nonetheless credits me — in my experience, which something to end up being proud of.»

Master Matchmakers Blends Personal provider With Technology

Instead of becoming a good investment banker, Steve Ward has actually utilized their abilities as a businessman, representative, matchmaker, and time coach to drive Master Matchmakers into the scientific get older. Their recently designed application, appreciate Lab, could be the next move in supplying singles a safe online dating environment with complete criminal record checks.

«We’re capable check out people’s background very carefully — even more thoroughly than just about any various other matchmaker nowadays,» Steve stated. «i have basically shrunk that technology into admiration Lab, but Master Matchmakers however makes use of it in regards to our consumers’ functions nicely.»

With initial information, hand-picked suits, and proven dates, Steve appears to corner the market on matchmaking from start to finish.

«our very own focus is truly to be able to offer useful sources to prospects during the whole relationship ecosystem,» the guy mentioned. In the event the large praises of his former clients tend to be any indicator, he is been immensely successful up until now.